Aquí os apunto un comentario a un post de Avinash Kaushik sobre el acceso a los datos de analítica web dentro de una organización mediana y grande.
Jaume Clotet Says: January 24th, 2008 at 01:58 Dear Avinash,First of all forgive me for my english, from Girona (Spain)I am in the web analytics business from 1999 first as user (webtrends, hitbox,…) after as a consultant in Spain (hbx, sitecatalyst,…) and now as a manufacturer (benchmarking online service www.netsuus.com).In my opinion, I see analytics beeing used for everybody in the online team instead of concentrate the efforts in one specialist. I see analytics as a marketing technique used for every Internet profesional (design, advertising, sales, IT,…) as the email or the browser instead of going throught one person in the company. Then:
a) What do you think about this vision?
b) Do the 10/90 rule works with this vision?
With regards to question two, yes the 10/90 works with data democracy as well (in fact it is almost mandatory with your vision). That’s because you can’t buy a million dollar tool and expect it to magically create a democracy. You’ll have to hire some folks (in different teams) or expand job responsibilities to dedicate time to use data and have budgets for training and …. and … and … more things.
If I were to summarize: The goal is to empower as many people in the company to use data and make local decisions for themselves, you’ll need a tool that allows that to happen, but you’ll to invest in resources and skills that can understand the data and make decisions.
Hope this helps.
PS: Your English is great, you should not worry about it. 🙂