Aquí os apunto un comentario a un post de Avinash Kaushik sobre el acceso a los datos de analítica web dentro de una organización mediana y grande.
Mi comentario:
La respuesta de Avinash:
- Avinash Kaushik Says:
January 24th, 2008 at 15:32Jaume : I agree with you. I call it Data Democracy, and I touch on it at the start of this post:http://www.kaushik.net/avinash/2007/06/six-data-visualizations-that-rock.htmlIn order for any company to gain maximum benefit from the data, they will have to create a environment (through training and empowerment) were maximum number of people (decision makers) have access to the data and can use it.For a small company having one expert works because there are fewer layers, but that starts to lose its attraction even for medium sized companies.With regards to question two, yes the 10/90 works with data democracy as well (in fact it is almost mandatory with your vision). That’s because you can’t buy a million dollar tool and expect it to magically create a democracy. You’ll have to hire some folks (in different teams) or expand job responsibilities to dedicate time to use data and have budgets for training and …. and … and … more things.
If I were to summarize: The goal is to empower as many people in the company to use data and make local decisions for themselves, you’ll need a tool that allows that to happen, but you’ll to invest in resources and skills that can understand the data and make decisions.
Hope this helps.
-Avinash.
PS: Your English is great, you should not worry about it. :)
January 24th, 2008 at 01:58 Dear Avinash,First of all forgive me for my english, from Girona (Spain)I am in the web analytics business from 1999 first as user (webtrends, hitbox,…) after as a consultant in Spain (hbx, sitecatalyst,…) and now as a manufacturer (benchmarking online service www.netsuus.com).In my opinion, I see analytics beeing used for everybody in the online team instead of concentrate the efforts in one specialist. I see analytics as a marketing technique used for every Internet profesional (design, advertising, sales, IT,…) as the email or the browser instead of going throught one person in the company. Then:
a) What do you think about this vision?
b) Do the 10/90 rule works with this vision?
Thanks in advance,
Jaume Clotet